Australia, made clear
A daily digital publication delivering smart, visual, concise explainers about the issues shaping modern Australia — politics, economy, housing, immigration, energy, culture, tech, and global events.
The aim is to be Australia’s most trusted explainer newsroom
What the publication does
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Explains the biggest questions Australians have each day
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Breaks down policy into plain language
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Turns complexity into clarity
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Helps readers make informed decisions about life, money, work, housing, and democracy
Core Philosophy
No shouting. No tribalism. No outrage.
Just clarity.
Core Content Pillars
A. Australia Explained (Flagship Section)
Daily breakdowns of major national issues:
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Why immigration is rising
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Why housing is unaffordable
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What the RBA decisions really mean
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Why groceries cost more
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How energy transition is affecting jobs
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“What changed today” daily briefings
B. Money & Living
Cost of living guides, including:
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Rent and mortgage explainers
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Take-home pay tools
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Tax changes
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Everyday price trackers
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Household budgeting content
C. Politics Without Fury
Calm, fact-first political explainers:
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“What Labor’s policy means for you”
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“What a Liberal policy shift would change”
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Election explainers
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Parliamentary breakdowns
D. Australia & the World
Foreign events explained in an Australian lens:
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China relations
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US politics
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Conflicts and peace negotiations
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Economic shocks
E. Data & Visual Journalism
Charts, maps, interactives:
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Housing heat maps
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Crime trends
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Cost-of-living trackers
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Climate & energy charts
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State-by-state comparisons
Our Audience
Target Audience
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18–50
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Students, young professionals, families
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Inner-city + outer-suburban + regional
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People who feel traditional media is too biased, too angry, or too confusing
Their Needs
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Explain news, don’t dramatise it
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Help me understand the country
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Give context — not clickbait
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Save me time
Reader Personas
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The Young Voter – wants clarity
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The Mortgage Holder – wants economic insight
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The Professional – wants smart, concise updates
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The Regional Australian – wants national issues explained locally
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The Global Australian – wants international events simplified
Contact us - 1300 660 660 - editor@TheTimes.com.au
10 - 130 Jonson Street, Byron Bay 2481 Australia
Read about us here TimesMedia.com.au
Understand Australia in five minutes.
The news, without the noise.
Clear. Calm. Essential.
Where Australia goes to understand itself.
Our Business Classes
Goods & Services
- Class 9:
- Downloadable electronic publications; downloadable online publications; recorded media including CD-ROMs, DVDs; podcasts; downloadable webcasts; downloadable digital music; articles, columns and written/published articles contained and/or supplied in or by electronic media; interactive entertainment software for use with computers; downloadable online publications; downloadable software in the nature of an application for obtaining news, information, commentary, and textual, audio and visual content of the type found in general interest publications on mobile and stationary electronic device; downloadable software in the nature of a mobile application for puzzles and word games; Downloadable mobile application software for providing travel information.
- Class 16:
- Printed matter; printed publications; newspapers; newsletters; catalogues; articles, columns and written/published articles contained and/or supplied in or by print media; magazines; periodicals; books; reference books; magazine and newspaper supplements; puzzle books; calendars; photographs; posters; stationery; instructional and teaching material (except apparatus); printed awards; vouchers of value.
- Class 38:
- Telecommunication, information and network services; broadcasting by radio, television and satellite; broadcasting and transmission of programmes; news agency services.
- Class 39:
- Providing a website featuring information in the field of travel and travel planning; Transport; Travel advice; Provision of information relating to travel routes; Provision of information relating to motor transport; Travel arrangement; Providing travel and tourism information via the internet; Preparation and provision of information in relation to tourism, travel, transport, travel arrangements and vehicle hire; Travel agency services for arranging travel; Travel guide and travel information services; Organising, arranging and booking of transport, travel, and tours; Booking of tickets for travel and travel tours; Package holiday services for arranging travel; Travel arrangement and reservation services; Travel and tour ticket reservation service; Arranging and booking of travel, excursions, car hire, and tours as part of package holidays; Information, consultancy and advisory in relation to all the foregoing.
- Class 41:
- Entertainment; education; providing games in the field of puzzles via a website; publishing services; publication of texts, books, magazines, newspapers, journals, manuals, financial reports, periodicals and newsletters; providing on-line electronic publications and newsletters; sporting and cultural activities; publication of material which can be accessed from databases, the Internet or other electronic communication networks; providing electronic publications on-line and/or on electronic media; organisation of competitions; organisation of events for cultural, entertainment and sporting purposes; arranging and conducting competitions and awards; arranging and conducting award ceremonies; presentation of awards for achievement; provision of news and reviews relating to motor vehicles; provision of news and information relating to motor sports, entertainment, travel, art education, current events, fitness and cultural activities, recreation, theatre, television and music; providing information about entertainment activities, and making reservations and bookings for entertainment events; news reporter services; providing online journals; production of shows and radio and television programmes; providing non downloadable digital music from the Internet; providing non downloadable digital music from Internet web sites; sports information services; game services provided via Internet; electronic games provided by means of the internet; organisation of competitions, quizzes and games provided by means of a general interest newspaper, a general interest magazine, an on-line version of either; news and current events programme services for radio or television; information supplied on the Internet or other electronic communications networks relating to the aforesaid services; analysis, evaluation, advice, consultancy and information services relating to all the aforesaid services.
- Class 42:
- Hosting a website featuring blogs in the fields of daily and weekly news and current events.
- Class 43:
- Providing travel lodging information services and travel lodging booking agency services for travellers; Holiday accommodation services; Provision of information relating to holidays; Arrangement of holidays; Booking and reservation services for holiday accommodation and restaurants; Providing accommodation information, namely ratings, reviews and recommendations of hotel and temporary housing accommodations; Travel agency services for arranging and booking accommodation; Information, consultancy and advisory in relation to all the foregoing.

